The renewable materials company

Stora Enso announces the winners of the Recreate Packaging 2016 design competition

Duncan Anderson has won the 1st prize in the Stora Enso Recreate Packaging 2016 design competition, students’ category. In the professional designers’ category, the winner of the 1st prize is Micaela Nilsson from the Swedish company Gafs Kartong. The award-winning designs are displayed on the Recreate Packaging website www.recreatepackaging.com.

The Stora Enso Recreate Packaging competition was arranged for the third time and it was more popular than ever. There were 157 entries in total, all focused on making the most of the tactile properties of paperboard in luxury packaging. The first prize was EUR 5 000 both in the student and the professional categories. The jury was unanimous in terms of which designs really had the wow factor.

The Recreate Packaging 2016 competition was judged by an expert jury including representatives from perfume, champagne and chocolate brands, renowned designers and Stora Enso. The jury was delighted to see so many new ideas in how to use paperboard for luxurious packaging of champagne, chocolate and perfume. The designers had truly found the tactile properties of our renewable packaging materials that can create a unique consumer experience.

Jury comments

The Recreate Packaging 2016 jury comments on Duncan Anderson’s perfume packaging concept Chrysalis: “The main task of the cosmetics business is to frame the cosmetics. Usually, the box of the perfume hides the shape of the perfume bottle – which is a shame. In the winning entry, the shape of the bottle is visible through the packaging. Performa Brilliance by Stora Enso is an excellent material choice for this package. The presentation of the packaging is beautiful, giving off an organic perception of the concept. Such an innovative carton design is new in terms of perfume packaging – it is beautiful, tactile and original, and the excellent presentation and mock-ups show unusual skill and creativity.”

Micaela Nilsson’s packaging for Pivert Champagne was the obvious winner for every jury member: “This is a clear and strong winner. Extremely strong design with the bubble effect and you can see the light effects. Innovative use of the technical function and esthetical aspect, utilizing the versatility of the CKB board. The design offers many opportunities for customisation of other themes and colours. It’s so simple but gives lots of value.”

The 2nd prize in the student category of Recreate Packaging 2016 went to France and the 3rd prize to Poland. In the professional category, the 2nd prize was given to a team of German and Latvian designers and the 3rd prize went to Sweden. A honorary mention was given to a Slovakian designer. The awards were granted at The Knickerbocker Hotel in New York 11 May 2016.