Stora Enso and Mondelēz International have entered into a partnership involving the majority of the virgin-fibre-based carton board used by Mondelēz in chocolate, candy and gum packaging in Europe. One of the biggest snacks companies in the world, Mondelēz is the owner of the world’s favourite chocolate brands such as Toblerone, Milka, Aladdin, Paradis and Cadbury, with numerous packaging demands in every shape and size. When reviewing its carton use and establishing the partnership with Stora Enso, Mondelēz had one goal in mind: simplicity.
The partnership of Mondelēz and Stora Enso included a comprehensive packaging review and qualification of Stora Enso’s board products Tambrite, Performa White, Performa Bright and Ensocoat for various Mondelēz brands. For Mondelēz, the primary target of the programme was to decrease complexity and to improve the efficiency of packaging operations by selecting fewer carton products fit for the purpose.
“Simplification is the key,” says Jim Davies, who heads the carton and corrugated packaging procurement at Mondelēz in Europe. “We realised that what we did in the past will not work in the future. We wanted to simplify our portfolio of specifications and with this programme we are spending our money more wisely.”
Stora Enso had the right products and global resources to meet Mondelēz’s demands for ethical sourcing of virgin-fibre-based carton board coming from sustainably managed forests. “The relationship that we have now established in Europe can be expanded to other markets,” Davies expects.
Henna Paakkonen-Alvim, Key Account Director at Stora Enso Consumer Board, is delighted with the partnership and wants to highlight the remarkable work done by the Mondelēz procurement team and the R&D team in Bratislava who led the implementation project across Europe, carrying out the qualification process and trials at record speed. “The entire process was extremely well organized. The openness, efficiency and determination shown by everyone throughout the process has been very impressive,” she says.
“This was a high-priority programme that clearly creates value for us,” Davies confirms. “I foresee that we will continue to look for opportunities to improve our efficiency and reduce our complexity by optimizing materials and the structural and functional designs of our packaging. This is the area of R&D and innovation that we are most interested in. Sustainability is high on our agenda, too.”
Mondelēz International, Inc. is one of the world’s largest snacks companies, with pro forma 2014 revenue of more than $30 billion. The company has over 100,000 employees manufacturing and marketing delicious food and beverage products for consumers in approximately 165 countries around the world. Mondelēz International holds the No. 1 position globally in Biscuits, Chocolate and Candy as well as the No. 2 position in Gum (source: Mondelēz/Euromonitor).